http://www.dafyddlewis.com It's a lot more than just rankings Thu, 16 Oct 2008 17:21:14 +0000 http://backend.userland.com/rss092 en Have been looking at this for a while. I just published a quick post on link buying and within 10 minutes my google alerts fired me an email saying it was indexed. Did a quick check and yes...there it is. Willing to bet it has a lot to do with breaking news ... http://www.dafyddlewis.com/indexed-in-google-in-10-minutes/ We hear it all the time, paid links are blackhat, paid links are whitehat, unethical, part of the normal marketing operation of any business blah blah blah.  The discussion is irrelevant whatever you think about paid links they are here to stay. Now before Googles witch hunt it was a free ... http://www.dafyddlewis.com/did-googles-campaign-against-paid-links-actually-do-us-a-favour/ Just a quick one today about the basics for managing your social profile and your online reputation. I'll just be talking about blogs and forums because that is the area I am teaching my web monkey.  Sounds easy doesn't it - search out all the forums and blogs that discuss  your ... http://www.dafyddlewis.com/managing-your-social-profile-and-reputation/ It's inevitable, as people spend more and more time online they become familiar with the internet world.  Terms like SEO and RSS become commonplace and people become skilled searchers and savvy purchasers. They've been burnt by the get rich quick schemes or have been cautious enough to take a good look ... http://www.dafyddlewis.com/is-blackhat-the-new-making-money-secrets/ In an ever increasingly competitive marketing environment companies are taking extra steps to ensure that they are successful online.  One of these steps is to bring their online marketing efforts inside the company rather than using an SEO agency. This comes with several advantages but also has problems of its own. The ... http://www.dafyddlewis.com/how-can-you-become-more-competitive-online/ Running a website brings with it its own set of requirements and idiosyncrasies.  The one that often raises its ugly head is the need for very repetitive work to be done by a highly skilled and often expensive member of staff. Indeed there are times when I do certain ... http://www.dafyddlewis.com/highly-skilled-mudane-and-repetitive-work/ Not sure why i did this search but a search for search engine on google gives this result: Big G can't be found till the 3rd page.  Obviously we can see why this happens but it does show a relevancy gap that Google is unable to address even when it comes ... http://www.dafyddlewis.com/google-considers-itself-only-worthy-of-the-3rd-page/ Inevitably (unless you are very lucky) you will come across a site that needs to be completely changed. Nothing on the site is right, awkward navigation, disorientating site structure, unweildy urls and an almost unfathomable buying process. The part of the site that I'm going to concentrate on today is ... http://www.dafyddlewis.com/mass-301-redirects/ Sounds like a silly question doesn't? No actually it doesn't. It's an easy mistake to make, you're chatting away with your webdesigner/business partner/internet management company and you say "let's get that domain name", "sure", they say, "its only a few pounds/dollars I'll do it". And then you forget about it, the site ... http://www.dafyddlewis.com/who-owns-your-domain-name/ As more businesses go online and those that are online increase their efforts the problem of web management becomes evermore relevant. The internet is steeped in myth and misinformation. This is partly because anyone can get involved and set themselves up as an "expert" and partly because of the fast moving, ... http://www.dafyddlewis.com/the-problem-of-web-management/