Top secret seo documents acquired
I dream of holding documents containing the deconstructed google algorythm. All its weaknesses and vulnerablities laid bare for me, all its ranking criteria accurately described. Who doesn’t? We all conduct our own tests and draw what conclusions we can from them but they are time consuming, complicated and require investment. So imagine how my sceptisism leapt when the managing director of a company I was working with mentioned that he was friends with someone who had just been given the SEO directive documents of very large UK SEO company. A company with huge resources for research and development.
His friend had been told to never let these documents be seen by anyone else and that they held the core SEO practices of this company. Cutting edge secrets that only a privilaged few are aware of.
So, I swear that i will not copy a word of the documents and eventually I am allowed to view them on his laptop. So I open search.doc and what do I find……
Pages of algorythmic experiments and conclusions, highly controlled test sites and insider conversations? No.
A rewritten version of
http://www.seomoz.org/article/search-ranking-factors
!!!!!
So I carry on, hoping for nuggets of gold. I open Social.doc and get….a description of how social media sites work (join, make friends, comment of stuff etc) and a list of social sites.
and on and on it goes. Click.jpg is….
Project.doc is site evaluation, keyword research, competitor analysis, link evaluation, hub finding, link building (directories, social and reciprocal!) etc etc.
Now the information contained in the document was good, don’t get me wrong. Borrowed from some of the best in our business. However it does make me think about how many top SEO companies are just reading the blogs and writing it down. It seems to be the same old story.
So I get to the final document and it is their pricing document. £15,000 for all the above.
Bargain.